Muster Maven Gets Recon Oil

After a multi-agency pitch, Muster Maven bags the marketing mandate for the 20-year-old oils manufacturing and marketing company.

Muster Maven, a Maharashtra-based business and brand consultant, has won the pan-India marketing mandate for Recon Oil Industries, a natural oils manufacturing and marketing company.

Muster Maven will be working on the development of the business plan including marketing, distribution, sales promotion and communication strategy for all the brands of Recon Oil Industries in order to support their sales and distribution team.

Speaking on the appointment Vinod Gaikwad, CEO, Muster Maven, says, "Recon Oil Industries is a prestigious account for us. We are excited to work with them and put all our energy and efforts to ensure that this association benefits both brand and business".

Iqbal Ahmed, chairman and managing director, Recon Oil Industries, says, "The young team at Muster Maven will bring to the table a lot of energy and innovative ideas to give a fresh brand appeal and reach the target audience in the most effective and integrated way".

Muster Maven has five divisions - Ma'con Legion, Brand Spirit, Aasan Bazaar, 1Up Services and Sampark. Recon Oil Industries is a manufacturer, marketer and supplier of natural oils, speciality oils and natural oil seeds with a distribution presence in more than 24 states in India. The company has offerings in the categories of Coconut Oil, Mustard Oil and Sesame oil under the brand name Cococare, Tez and Tilsona respectively. Recon also exports its products to more than 18 countries.