Viral Diaries: A chat with ALTBalaji's SVP - Marketing, analytics & direct revenue, Divya Dixit

WFH means consuming more OTT and digital content. How does the SVP - marketing of an Indian OTT platform, spend her day? Divya Dixit opens up on WFH.

As India abandons its glass buildings and corner cabins to work from home (WFM), OTT platforms, and the people who work for them, are now busier than ever. Understandably so - a lot more viewers have free time on their hands, since they don't need to commute to office anymore. How does the SVP of an Indian OTT platform manage her work day?

To understand these nuances better, the fourth interview in this series is with ALTBalaji's SVP - marketing, direct revenue and analytics - Divya Dixit. ALTBalaji is an on-demand video streaming platform that was founded by Indian television producer Ekta Kapoor in 2015. It is a subsidiary of Balaji Telefilms and was launched so that the company could foray into digital entertainment and explore alternative forms of storytelling in different Indian languages.

Dixit joined ALTBalaji in 2018. Before she took over at her current role, she worked with ZEE5 as vice president - marketing. Before ZEE5, Dixit had a stint with LeEco - a Chinese technology and entertainment company, as director content marketing. Before that, Dixit worked at Percept Live as head of marketing. She has over 16 years of experience in marketing, and has also worked with Saregama India, Tata Docomo, Star India, UTV, Sony Entertainment Television and Barista Coffee Company in the past. Here's her take on WFH in the times of COVID-19.

Viral Diaries is a daily peek into how advertising, media and marketing professionals are dealing with working from home in these trying times.