The film explains how sisters make efforts to choose different Rakhis for each of their brothers as well as cousins and brothers often take the shortcut of handing over cash.

The brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.

The film culminates in a call-to-action urging sisters to demand boAt products as their Rakhi gifts this year.

As part of the campaign, Zepto is sending special 'lifafas' containing a scratch card with a chance to win prizes worth Rs. 5 crores.

The campaign represents the timeless promise of love, care, and protection that Rakhi signifies.

As two school kids who are heartbroken after being bro-zoned by their crushes, they order food from Swiggy.

The sibling duo posted a video on their social handles a couple of days before the release of the ad film, titled "Aapke Khushi Arjun Ayenge", hinting at a collaboration.

Directed by Nikhil Mehrotra and conceptualised by Hashtag Orange, the video captures the essence of modern sibling bonds.