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Results for 'Pause Ads'
By
Benita Chacko
OTT Streaming
Streamers take a pause to serve ads; will brands play along?
OTT platforms are now offering advertisers the opportunity to show ads when a viewer pauses the content.
By
Benita Chacko
Media
ZEE5 to soon launch pause ads
A pause ad is an advertisement that appears when a user has paused or temporarily halted the content on a streaming platform.
By
Benita Chacko
OTT Streaming
Ads on Pause: D+ H spots non-intrusive ad break for premium subscribers
Dhruv Dhawan, head of ads, explains the advantages of the format for brands.