Results for 'Pause Ads'

OTT Streaming

Streamers take a pause to serve ads; will brands play along?

OTT platforms are now offering advertisers the opportunity to show ads when a viewer pauses the content.
Media

ZEE5 to soon launch pause ads

A pause ad is an advertisement that appears when a user has paused or temporarily halted the content on a streaming platform.
OTT Streaming

Ads on Pause: D+ H spots non-intrusive ad break for premium subscribers

Dhruv Dhawan, head of ads, explains the advantages of the format for brands.