An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
With five major back-to-back cricket tournaments being conducted in the last five months, the sport has kept people glued to their screens and attracted major ad spends. The cricketing season began with the World Test Championship Final (July), followed by India’s Tour of England (July-August), Indian Premier League 2021 (September-October), Men’s T20 World Cup (October-November) and finally New Zealand’s tour of India (November-December). The coinciding of the tournaments with the ebbing of the Covid19 cases, the rise in vaccinations and the festive season in India is just an added bonus.
In the first interview of our series on media buying trends, we speak to Jai Lala, chief executive officer, Zenith India to understand how brands have made the most of the hectic cricketing calendar this year.
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