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S Swaminathan

Get over the Millennials; it's time to focus on the Centennial Guest Article
Get over the Millennials; it's time to focus on the Centennial
By S Swaminathan and Hansa Cequity, Mumbai
Mar 21, 2019 00:43 IST 5 Min read
'Deal hunting' is popular among young shoppers; older ones value experiential rewards: Hansa Cequity News
'Deal hunting' is popular among young shoppers; older ones value experiential rewards: Hansa Cequity
By afaqs! news bureau and afaqs!, New Delhi
Aug 27, 2015 05:30 IST 3 Min read
POV: Does research in communication lead to tunnel vision? POV
POV: Does research in communication lead to tunnel vision?
By afaqs!, New Delhi and Biprorshee Das
Jan 03, 2013 05:30 IST 3 Min read
DMAi 2012: Similarity of loyalty programmes can hamper customer retention News
DMAi 2012: Similarity of loyalty programmes can hamper customer retention
By afaqs!, Mumbai and Nisha Menon
Aug 06, 2012 05:30 IST 3 Min read
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