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Gauri Chaudhari

Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?

Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?

By Shreyas Kulkarni

Apr 02, 2021 05:30 IST logo

5 Min read

Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than clean

Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than clean

By Shreyas Kulkarni

Mar 19, 2021 05:20 IST logo

3 Min read

Low calorie sweetener Sugar Free extends brand to premium dark chocolate; will health freaks take a bite?

By Shreyas Kulkarni

Nov 13, 2020 05:30 IST logo

6 Min read

Voltas Beko refrigerators claim to keep vegetables fresh up to 30 days... what's cooking?

Voltas Beko refrigerators claim to keep vegetables fresh up to 30 days... what's cooking?

By Shreyas Kulkarni

Nov 04, 2020 05:20 IST logo

4 Min read

2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?

2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?

By Aishwarya Ramesh

Oct 06, 2020 05:30 IST logo

5 Min read

Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new ad

Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new ad

By Shreyas Kulkarni

Aug 10, 2020 05:10 IST logo

4 Min read

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

By Aishwarya Ramesh

Jul 30, 2020 05:10 IST logo

5 Min read

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