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consumer behaviour

Rethinking customer loyalty in the digital age: A new paradigm Guest Article
Rethinking customer loyalty in the digital age: A new paradigm
By Madan Mohapatra
Oct 27, 2023 05:10 IST 3 Min read
Indian Youth as Consumers: “Gen Next” vis-à-vis “Gen Now” Guest Article
Indian Youth as Consumers: “Gen Next” vis-à-vis “Gen Now”
By Sanjay Tiwari
Oct 20, 2023 05:00 IST 5 Min read
“Families” as consumers in India Guest Article
“Families” as consumers in India
By Sanjay Tiwari
Oct 09, 2023 05:00 IST 5 Min read
Empowering through knowledge: meeting the demands of evolving consumer behaviour Guest Article
Empowering through knowledge: meeting the demands of evolving consumer behaviour
By Mohit Rathi
Feb 16, 2023 04:50 IST 4 Min read
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