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Coke Studio Bharat

Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads Marketing
Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads
By Shreyas Kulkarni
Feb 03, 2023 05:20 IST 3 Min read
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