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Celebrity endorsement

India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value? Marketing
India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value?
By Ubaid Zargar
Aug 12, 2024 05:30 IST 4 Min read
The fork in the road: Influencer activation vs celebrity endorsement Guest Article
The fork in the road: Influencer activation vs celebrity endorsement
By Ramya Ramachandran
Jan 10, 2024 04:30 IST 5 Min read
Why did Acko bring Munna Bhai and Circuit back to life? Advertising
Why did Acko bring Munna Bhai and Circuit back to life?
By Akshit Pushkarna
Sep 27, 2023 05:20 IST 3 Min read
HC issues notice to Union Cabinet Secretary and CPA Chief over Gutkha ads featuring celebrities Advertising
HC issues notice to Union Cabinet Secretary and CPA Chief over Gutkha ads featuring celebrities
By afaqs! news bureau
Aug 28, 2023 14:38 IST 1 Min read
How brands made the most of 'SidKiara' wedding Marketing
How brands made the most of 'SidKiara' wedding
By Pooja Yadav
Feb 09, 2023 05:00 IST 3 Min read
Akshay Kumar tops TAM celeb index in H1 2022 Media
Akshay Kumar tops TAM celeb index in H1 2022
By afaqs! news bureau
Sep 21, 2022 05:00 IST 2 Min read
Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India? POV
Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?
By Ananya Pathak
Sep 04, 2020 05:30 IST 5 Min read
A Dummy's Guide to Celebrity Endorsement Advertising
A Dummy's Guide to Celebrity Endorsement
By afaqs!, Mumbai and Rashmi Menon
Jan 06, 2014 05:30 IST 6 Min read
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