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Brand mascots

Is brand building with mascots a thing of the past? POV
Is brand building with mascots a thing of the past?
By Akshit Pushkarna
Oct 06, 2022 05:00 IST 5 Min read
‘Keventers on a Thursday’: How Delhi’s famous milkshake brand plans to build on its legacy Marketing
‘Keventers on a Thursday’: How Delhi’s famous milkshake brand plans to build on its legacy
By Akshit Pushkarna
Sep 22, 2022 05:20 IST 8 Min read
Digitally yours, Mascots Guest Article
Digitally yours, Mascots
By Radharani Mitra and BBC Media Action, Mumbai
Sep 11, 2017 05:30 IST 5 Min read
POV: Can brand mascots ever overshadow a brand's message? POV
POV: Can brand mascots ever overshadow a brand's message?
By afaqs!, Mumbai and Devina Joshi
Jul 11, 2011 05:30 IST 3 Min read
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