The brand has tied up with other brands such as adidas, Lego and Sonos and is planning to sell everything. It wants to be the source of affordable, well-designed everything.
It is not just other brands. Ikea has also begun collaborating with artists and designers from all kinds of disciplines - Icelandic-Danish artist Olafur Eliasson, fashion designer Virgil Abloh (the name behind the Ikea receipt rug), the Solange-backed cultural hub Saint Heron, perfume creator Ben Gorham and glass and ceramics artist Per B Sundberg, among others.
So, what exactly is Ikea going to do? It has dropped a few hints. For example, it will work with Eliasson’s Little Sun spin-off to create solar products for communities without electricity access.
While everyone is waiting and watching to see what unfolds, Ikea has announced a list of collections.
Source : https://www.fastcodesign.com/90175207/its-official-ikea-is-no-longer-just-a-furniture-company
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