Post Lockdown

"We will see a shift from lean-back to lean-in media": Sagar Boke, Tata Consumer Products

We interview the head of marketing of the foods division at Tata Consumer Products about the major shifts expected in consumer behaviour and market, post lockdown.

Abid Hussain Barlaskar

25 May 2020 05:20 IST

New Update

"We will see a shift from lean-back to lean-in media": Sagar Boke, Tata Consumer Products — Sagar Boke

We interview the head of marketing of the foods division at Tata Consumer Products about the major shifts expected in consumer behaviour and market, post lockdown.

Advertisment

At Tata Consumer Products, Sagar Boke heads the marketing function for 'heavyweight' food brands, like Tata Salt and Tata Sampann.

"Though e-commerce is playing a huge role in ensuring that essential products are delivered to the doorsteps, traditional retail will still be an integral part of the consumers’ lives."

"Safety, nutrition, health , hygiene and value for money will be at the apex of the pyramid while other parameters will slip down. We will adopt this for our brands."

COVID-19 Tata Consumer Products Post Lockdown Sagar Boke