"Some people will go back to the good old days of just turning up at a store, not taking or expecting any precautions"

Here's how Ritesh Ghosal, CMO, Croma-Infiniti Retail, believes the market and consumer behaviour will change post lockdown.

For an interview under our 'Post Lockdown' section, we reached out to Croma-Infiniti Retail's (a TATA enterprise) chief marketing officer Ritesh Ghosal to get his take on how the market in his category will change post lockdown.

In his 25 years of experience, Ghosal has headed marketing for various brands, including Raymond, Tata Teleservices, Bharti Retail, and Millward Brown.

Here's what he had to say: