In this post lockdown interview, Kapil Agarwal, JMD, UFO Moviez, talks about the current scenario and the future. He believes it will take a lot of effort to get people back to theatres
In 2019, 1,833 films were released in Indian multiplexes and single-screen theatres. In other words, more than 150 films were released in a month. In 2020, everything has come to a standstill because of the Coronavirus pandemic. Cinema halls were asked to pull their shutters down much before the nationwide lockdown. Two months have already gone by, and it will take a few more (months) for large screens to find an audience.
Kapil Agarwal, JMD, UFO Moviez, believes that it will take a lot of effort to get people back to theatres. However, the good thing, according to him, is that people are really missing the experience. Launched in 2005, UFO Moviez is a digital cinema distribution platform. It uses satellite technology to enable theatres across India to screen movies on the day they’re released. In FY19, its revenue from operation stood at Rs 616.9 crore.
In this interview under the section 'Post Lockdown', Agarwal talks about the current scenario and the future.
Edited Excerpts:
"Once the cinemas open, people won’t immediately start buying tickets. It will take a lot of effort from everybody in the business to bring people to theatres."
Kapil Agarwal
"We need consumers to visit cinemas first, for the advertisers to show any interest."
Kapil Agarwal
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