"Consumers are constantly assessing their brand and category choices": Kellogg's Sumit Mathur

Here's how the director, marketing, Kellogg South Asia, thinks the market is going to change post lockdown.

It’s been around three weeks since we started the ‘Post Lockdown’ section on our afaqs! website. We ask three basic questions to most marketers, who come from different categories. As the ongoing nationwide lockdown enters its last week, we continue to hunt for marketers to get their opinion on how they think the lockdown has affected their business, and what will the market be like once all this is over.

We reached out to Sumit Mathur, director, marketing, Kellogg South Asia. Mathur joined the company in September 2017 after completing a stint of around 14 years at Hindustan Unilever (HUL). At HUL, he headed the ice cream division for close to four years. Before that, he had worked at various managerial levels at HUL, and was marketing manager – tea, South Asia, for close to two years.

Here’s what he had to say: