"Buying behaviour is expected to go through changes in the coming times"

Swati Rathi, head of marketing, Godrej Appliances, talks about how the cooling category will change, post lockdown.

Amid the Coronavirus pandemic, we at afaqs! have had the opportunity to speak with marketing heads across categories. We spoke to them about how the lockdown has affected their business, their experience of working from home, and the changes they foresee in the market when all this ends. Our list so far includes names like Prathyusha Agarwal, chief consumer officer, ZEEL; Puneet Das, vice president marketing - beverages India at Tata Consumer Products; Tarun Jha, head of marketing and product at Škoda India; Shashank Srivastava, ED, Maruti Suzuki India…

With the lockdown now being extended till May 3, we chatted with Swati Rathi, head of marketing, Godrej Appliances. Rathi joined Godrej Appliances in 2006 in the marketing function. Over the next nine years, she took on various responsibilities. In 2015, she was promoted to head – marketing. In her current role, she oversees all aspects of marketing – communication and media, public relations, digital and ground presence... Here are her responses:

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