Vinny Abhishek joins Omnicom Media Group

Previously, he was working with Cheil as a business head.

Vinny Abhishek has been appointed as AVP and head of commerce business at Omnicom Media Group. Previously, he was working with Cheil as a business head.

Abhishek will be responsible for leading OMG's Commerce product offerings under Transact (OMG's eCommerce arm) and will also be tasked with co-creating the vision and strategy for the practice in the market.

A data-driven digital marketer with 13 years of experience across the board, ranging from digital media sales, planning and buying, Abhishek comes with in-depth expertise in E-commerce marketing.

During his stint at Cheil for five years, Abhishek led Media planning, buying and eCommerce functions for Samsung. He was also the business head for the non-Samsung business vertical. Previously he was associated with MRM//McCann, a digital arm for McCann Worldwide.