The Social Street appoints Parag Pandya to head OOH & Experiential

The Social Street announces the appointment of Parag Pandya who will head the OOH & Experiential business for West and East. He will work in close cooperation with chairman & founding partner, Pratap Bose.

Parag comes on board as senior vice president at The Social Street. The MICA alumnus brings with him 15 years of experience in new business development and client servicing across telecom, e-commerce and media with companies like Vodafone, Times of India, Percept Media & OAP. He has worked on a varied portfolio of clients such as Future Group, Force Motors, Shaadi.com, FIAT, Adlabs Imagica, Viacom 18, Titan Watches, Tanishq, Caratlane, Mahindra Lifespaces, Tata Sky, and South Africa Tourism.

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations. At The Social Street he will be charged with driving strategy and new business along with leading the agency’s Out-of-Home and Experiential business for the West and East regions.

Commenting on the new senior hire Pratap Bose says, “Parag is very passionate and insightful about out-of-home and brings extensive senior-level experience with him which spans both traditional and digital media. His focus and enthusiasm are what is needed for us to drive performance and deliver best in class solutions for our clients. We couldn’t be more excited to officially welcome him onboard.”

Talking about his appointment Parag Pandya says, “What attracted me to The Social Street was the opportunity to widen my portfolio beyond OOH, to Experiential and ATL. I’m looking forward to this journey with the entire team at The Social Street, especially living up to the faith that Pratap and Mandeep have in me.”