Shiva Chinnasamy joins Zee as chief technology and product officer

Chinnasamy has over 20 years of experience across technology, data science and analytic.

Zee Entertainment Enterprises (ZEE), has announced the appointment of Shiva Chinnasamy as the chief technology and product officer with effect from September 2, 2024.

In this new role, Shiva will be based at the company’s technology and innovation centre (TIC) in Bengaluru, and will report into Amit Goenka, president – digital business, international linear business, enterprise technology and broadcast operations and engineering.

Shiva will be responsible for the efforts being undertaken at the TIC across data, artificial intelligence (AI) and machine learning (ML) to enhance the consumer experience across platforms and further support the Company’s growth plans across its core business segments.

Speaking on the appointment, Amit Goenka, said, “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses. Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our technology and innovation centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth.”

Commenting on his new role, Shiva Chinnasamy, added, “I am honoured to join the journey of ZEE at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation. I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for the company.”

Shiva comes with over 20 years of experience across technology, data science & analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners.

His expertise spans across Ad tech, eCommerce, omni channel retail, B2C FinTech, B2B SaaS, platform engineering and mobile engineering. He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution.

Previously he was associated with Rippling as the India Site Lead, responsible for building a high performance, data driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.