Sameer Pitalwalla to move on from Culture Machine

Sameer Pitalwalla, CEO and co-founder of digital media company Culture Machine will be moving on from his current role by the end of December 2019. Pitalwalla will continue with Rainshine Entertainment, the holding company of Culture Machine as an advisor and will oversee some of its existing long-format shows. The business post Pitalwalla’s transition will be led by Anuraag Srivastava, chief operating officer of Rainshine Entertainment.

Pitalwalla had moved on from at Disney UTV in June 2013 to start his own venture. Prior to Disney UTV, Pitalwalla was working as head, digital, Times Audience Network (TAN), the digital video arm of the Times Group. He was responsible for creating the online video and on-demand video platforms for mobile and web as a part of the TAN initiative. Pitalwalla was also the business head of Follo, the arm of the Times Group, which handles the digital distribution of celebrity content. He was also head of the digital division of Zoom Entertainment Network.