Rishabha Nayyar named National Strategy Lead of 82.5 Communications

82.5 Communications has announced the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications.

Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today. His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product. Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new. We’re stoked to have him on board at this exciting phase of our growth journey.”

Rishabha has over 20 years of work experience in various aspects of advertising, marketing and communications. Out of this, he spent about 12 years in advertising with Lowe Lintas, where he was Executive Director of Brand Strategy, before moving over to 82.5 Communications. He has worked on over 20 categories for brands that include Fair & Lovely, Pepsodent, Wheel, ICICI Bank, ICICI Prudential & BPCL, Knorr, Kissan, Kwality Walls, Burger King, Zee, Axis Bank, Vim, Domex, CIF, Proease, Streax HIT, Grofers, Firstcry.com, UltraTech Cement & Birla White.

While with Lowe he also carried an additional responsibility of Brand Consultant in LinConsult, the consulting division of the MullenLowe Lintas Group for 3 years during which time he was involved with development projects across the country for Philips Lighting, VKC Walkaroo Walkaroo, Britannia Tiger and Zee TV.

An additional 7 years work experience were garnered as a Founder of Genesis Institute of Business Management. As the Founder & Director of this Management Institute, he had both the opportunity and the challenge of building the business and the brand from scratch. He led all aspects related to running this business school.

He is hooked to the practice of building and managing brands through insights, strategy and communication.

His other passions are theatre and teaching. He is co-owner (with his father) of a theatre group of amateurs who are otherwise in corporate jobs but invest time in theatre. Moliere is a preference with this group. Weekends for the last 15 years have been reserved for teaching. Sharing his experiences and stories on brands gives Rishabha immense joy and satisfaction. It also acts as a platform for him to learn from the young.

Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”