Raj Nayak Joins the Advisory Board of YAAP

The former Chief Operating Officer of Viacom18, will be guiding YAAP's strategic initiatives for growth and expansion across regions.

YAAP, a content and influencer marketing company, proudly has announced the addition of Raj Nayak to its advisory board. Raj Nayak, the former chief operating officer of Viacom18, will play a pivotal role in guiding YAAP's strategic initiatives for growth and expansion across regions.

The appointment of Raj Nayak, an experienced media and entertainment industry professional, shows YAAP's dedication to its long-term goals and quick growth plan.

Atul Hegde, founder of YAAP, expressed his delight at the collaboration, saying, "It's an absolute pleasure to have Raj Nayak join YAAP's advisory board. Raj's rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP's strategic growth and expansion plans in the coming months. His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence."

Raj Nayak's illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world's largest media and entertainment companies, including Star TV and NDTV. His most recent role as the chief operating officer at Viacom18 saw him spearheading some of the network's most iconic shows and properties. Following his celebrated tenure at Viacom18, Nayak ventured into a new domain with House of Cheer, a full-service happiness and technology hub specializing in creation, curation, and consultancy, where he serves as the managing director.

Commenting on his new role, Raj Nayak shared, "Embodying its philosophy of 'Built For Now,' YAAP has successfully harnessed content, data, and technology to deliver immense value to its clients, establishing itself as a dominant player in the industry. YAAP's promising roadmap for growth and expansion in the coming years, driven by innovation and strategic expansion into new markets, resonates with my business philosophy. It presents us with an exciting opportunity to break new ground together."