Pocket FM appoints Vineet Singh as vice president of branding and communications

Singh will oversee brand marketing, communications, and creative charter, collaborating closely with co-founder Rohan Nayak.

Audio Series platform Pocket FM today announces the appointment of Vineet Singh as vice president - branding and communications. In this role, Singh will spearhead the brand marketing, communications and creative charter, and will work closely with Rohan Nayak, co-founder of Pocket FM.

Vineet joins Pocket FM with diverse experience, having previously served at BYJU’S where he was heading the brand, marketing and creative strategy and was working closely with the founder’s office. Vineet played a pivotal role in building BYJU’S brand imagery in India and globally showcasing the expertise to build brand reputation to create relevance among the audience.

Excited about his stint at Pocket FM, Vineet Singh stated, "Pocket FM’s commitment to innovation and delivering top-quality audio series is inspiring. This marks an exciting moment for us as audio series emerge as a disruptive force in the entertainment landscape. I am eager to contribute to their culture of creativity and be part of this exciting journey."

His responsibilities include overseeing brand marketing and communications initiatives across key global markets to further strengthen Pocket FM's image in the entertainment space. He will also play a crucial role in driving influencer partnerships and brand collaboration, with a focus on elevating Pocket FM as a leading entertainment brand, globally.

Rohan Nayak, co-founder and CEO at Pocket FM, commented on the appointment "We are delighted to welcome Vineet to our leadership. His proven track record in brand marketing and communications, coupled with his strategic vision, will be invaluable as we continue to grow and expand our reach globally. With Pocket FM expanding its global footprints, we are confident that Vineet's leadership will play a pivotal role in solidifying our position as a leading entertainment platform on a global scale."

A graduate from ICFAI School, Vineet has a track record, having contributed significantly to the success stories of companies like BYJU’S, Embassy Group, WeWork, Google and many more. His track record in crafting brand stories for growth-oriented organisations underscores his capability to drive impactful results.