Mindshare appoints Vinish Mathews as chief strategy officer

Mathews was previously managing director for Mindshare China and led Unilever India's personal care portfolio at Mindshare Fulcrum.

Mindshare, the media services company that is part of GroupM and WPP, has announced the appointment of Vinish Mathews as the new chief strategy officer. Vinish will be responsible for providing strategic insight, driving innovation, and delivering growth for teams and businesses. 

Vinish, a valuable member of Mindshare for twelve years, previously served as managing director for Mindshare China and led Unilever India's personal care portfolio at Mindshare Fulcrum. Before this stint, Vinish was part of EssenceMediacom where he handled Google and lead integrated media offerings for all of Google’s consumer apps and hardware. Vinish also had Google win multiple awards under his leadership. 

With over twenty years of experience as a media professional, he has successfully led client relationships and teams across dynamic markets like China and India. His expertise spans various sectors, including technology, e-commerce, FMCG, automotive, tourism, and vision care. In his previous roles, Vinish focused on strategic brand management, full-funnel planning, revenue management, and client stewardship, helping brands create immersive consumer connections through media. 

Amin Lakhani, CEO of Mindshare - South Asia said, "Vinish’s addition to the Mindshare Leadership Board will undoubtedly shape our future-focused product offering. We’re certain that the wealth of experience he brings will help deliver exceptional work for our clients. We’re eager to partner with Vinish and accelerate the pace of our continued client successes."

Vinish Mathews, chief strategy officer, Mindshare expressed, "I look forward to joining the dynamic team at Mindshare. Being part of such a renowned organisation and driving innovative strategies to achieve meaningful results is truly inspiring. I’m eager to embark on this journey and contribute to our shared success."