McCann World Group ropes in Mitali Srivastava Hough as Head of Strategic Planning & Senior Vice President

Previously, she was working with Famous Innovations as National Planning Head.

McCann World Group has recently appointed Mitali Srivastava Hough as head of strategic planning & senior vice president. She was previously working with Famous Innovations as head of strategic planning & senior vice president. Hough posted about this development on her LinkedIn profile and as per the post, she will be based out of Mumbai.

With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. Her career spans over brands like, Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India.