Mad Influence ropes in Tirtha N Bose as Head of Content

Bose has an extensive experience in content creation and will oversee the content space at Mad Influence.

Mad Influence, a renowned global influencer marketing agency, is pleased to announce the appointment of Tirtha N Bose as its new Head of Content. Bose brings with him more than a decade of extensive experience in content creation, and his addition to the team is expected to further enhance Mad Influence's capabilities in competitive Influencer Marketing Campaigns, Social Media Marketing, and Advertising.

"We are delighted to welcome Tirtha to our team as the Head of Content. Tirtha brings a wealth of experience and a strong passion for creating compelling content that deeply connects with audiences. We believe that Tirtha's expertise will further enhance our ability to deliver outstanding results for our valued partners," expressed Gautam Madhavan, Founder and CEO of Mad Influence.

Prior to joining Mad Influence, Bose held senior content roles at several leading international companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi where he was responsible for developing content strategies and managing large-scale content campaigns for clients across categories such as FMCG, F&B, Telecom, Automobile, Media & Entertainment, Retail, Lifestyle and more.

Talking about his new role, Tirtha N Bose said, "I am enthusiastic about joining Mad Influence and collaborating with such a talented team. As the content creation landscape continues to evolve, I am eager to contribute my skills in helping our clients stay ahead of the curve by creating compelling content that drives engagement and generates results."

Mad Influence is a pioneer in the Influencer Marketing industry and has also hosted an event, 'Creators United', India's biggest creator festival and awards event, in Goa in January 2023. The two-day event brought together content creators, influencers, brands, publishers, and social media platforms.