Leo Burnett India ropes in Anirban Roy as chief strategy officer

Roy was previously serving as head of strategy, India at Wieden & Kennedy.

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as chief strategy officer. Anirban will report to Amitesh Rao, CEO, Leo Burnett - South Asia. The appointment comes on the back of the agency’s growth and success in India.

Commenting on the announcement, Amitesh Rao, CEO, Leo Burnett, South Asia shares, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”

Rajdeepak Das, CCO, Publicis Groupe, South Asia and chairman, Leo Burnett, South Asia adds further, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”

Commenting on his appointment, Anirban Roy, chief strategy officer, Leo Burnett India said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”

Anirban is known for his ability to challenge status quo and steer brands by keeping things simple yet impactful. He has worked for 21 years across some of the biggest organisations including Ogilvy, McCann and most recently Wieden & Kennedy where he served as Head of Strategy, India.

During his career he has steered brands such as Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, Bingo! - to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD.