Jasneet Bachal appointed Yes Bank CMO

Jasneet Bachal has joined Yes Bank as chief marketing officer. She has updated her Linkedin profile to reflect the same. Sources have also confirmed that she has began work at the new company. Bachal is based out of Mumbai.

Prior to this, Bachal worked as the senior vice president & head of marketing at Kotak Life for almost four years. At this role, she was responsible for brand management, customer experience & engagement, sales support, product development, corporate communication, CSR and e-insurance business. She oversaw the overall marketing function for Kotak General Insurance.

Bachal gained experience in marketing when she worked at Kotak Mahindra Bank for nearly eight years. She has also worked at MTV and Star TV in the past.