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In an internal move, Ratika Mehra to now spearhead brand Dettol at RB

She was the category manager for RB's personal care portfolio of brands - Veet, Durex, Krack, and Scholl until July 2020.

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In an internal move, Ratika Mehra to now spearhead brand Dettol at RB

She was the category manager for RB's personal care portfolio of brands - Veet, Durex, Krack, and Scholl until July 2020.

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Ratika Mehra, as per her LinkedIn post, is now category marketing manager, Dettol at RB.

Earlier from January 2018 to July 2020, she spearheaded RB's personal care portfolio of brands - Veet, Durex, Krack & Scholl. Mehra had joined the company in 2015 as area innovation manager - Dettol, developing markets from Unilever where she had spent nearly four years.

Her post: Moving on from handling RB's personal care brands – Veet & Durex, to spearheading its flagship and the "King-of-Disinfection" brand Dettol. Never has this brand been more relevant today and am super excited to drive it as I start this journey.

The past couple of years have been an amazing experience leading brands like Veet and Durex. Got to work with some incredible colleagues & partners who helped me gain/gather some fantastic experiences and achievements. We reached higher milestones and attained multiple awards, including 3 Effies – 2 Silver and 1 Gold for Durex.

Looking forward now to greater experiences and newer milestones. Ever onwards and upwards Dettol Dettol Ho! :)

Dettol Reckit Benckiser Ratika Mehra
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