GroupM India appoints Ajay Mehta as Head of Experiential Marketing, Dialogue Factory

Prior to this, Dalveer Singh was handling this role.

GroupM India, announced Dalveer Singh, head of experiential marketing, dialogue factory - APAC will be stepping down from his role to pursue other interests.

Ajay Mehta, managing director of GroupM’s iTV and Kinetic will now take over Dialogue Factory’s rural and experiential offerings along with the out-of-home offerings i.e., Cinema and OOH. 

Dalveer Singh, head of experiential marketing, Dialogue Factory - APAC said, “My philosophy  in life has always been that the first 25 years are for learning, the next 25 years are for earning,  and the final 25 years are for returning. I am excited to begin this new phase of giving back to  society and contributing to the development of future generations. I leave the company in  great shape and strength. I am proud of the work we have accomplished together and grateful  for the opportunities that GroupM and WPP have provided me with. I am confident that the  company will continue to thrive and achieve even greater success in the future.” 

Ajay Mehta, Managing Director, GroupM iTV and Kinetic said, “I am excited to be taking on  this new role and I am eager to lead the team forward during this exciting time. There are  many opportunities ahead of us and I am confident that we can take on these challenges and  succeed. I am excited to continue my work to drive growth, innovation, and success in this new  role. I am happy to lead all out-of-home offerings at GroupM and we are confident that the  synergies between these three units i.e., iTV, Kinetic, and Dialogue Factory will create  memorable consumer experiences and enhance value for brands. Together, we will continue  to build on the strong foundation that has been established and achieve even greater heights.” 

Prasanth Kumar, South Asia CEO of GroupM said, “In the last 14 years, Dalveer has set up  Dialogue Factory, GroupM’s Healthcare unit and has led multiple award-winning projects  within WPP. He has created unique experiential and rural marketing practices. We are grateful  for his contributions to Dialogue Factory, GroupM, WPP, and the industry. We wish him all the  best in his future endeavours.” He added, “Ajay brings with him a wealth of experience and a  proven track record of success in the industry. He has been an integral part of GroupM India  for nearly 15 years and has played a key role in driving the growth and success of our  businesses. We are confident that under Ajay's leadership, Dialogue Factory will continue to  provide our clients with the highest level of service and support.”