Grey Group India welcomes Anup Bhaskar as SVP and business head

Grey Group India, an advertising network, has appointment Anup Bhaskar as senior vice president and business head, North. Bhaskar will build integrated business strategies, form important business relationships and deliver effective service to all the agency's clients in the North region.

Bhaskar joins in from Lowe Lintas, where he was last serving as vice president in a business role. He was associated with the agency for 15 years managing a large part of the portfolio of brands and did a stint in account planning within the network.

A 19-year advertising industry veteran, he has held account management with Rediffusion, DDB Mudra and Vyas Giannetti Creative. Bhaskar's experience covers business and strategy roles across various global and Indian brands, spanning diverse categories. He has driven integrated advertising mandates and perception-changing campaigns for a spectrum of brands, such as Google, Maruti Suzuki, Idea Cellular, Pernod Ricard and Sun Pharma OTC, to name a few. 

On joining the agency, he said, "Joining Grey feels like a homecoming of sorts. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group's `Famously Effective' philosophy."

Anusha Shetty, chairperson and group CEO, Grey Group India, said, "We are excited to have Anup onboard. Anup has a rare blend of logic, EQ and a natural connection with people. We are looking at promising times ahead."