Former Dentsu senior exec Gautam Mehra joins SaaS start-up ProfitWheel as co-founder

He was the former chief data and product officer APAC at Dentsu International

Gautam Mehra, the former Chief Data and Product Officer – APAC, at Dentsu International is to join the recently announced SaaS start-up ProfitWheel as a co-founder along with Vivek Bhargava and Aman Khanna.

ProfitWheel is a product company that will focus on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world.

Also Read: From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going

Speaking about the appointment, Vivek Bhargava, Co-Founder, ProfitWheel, said, “Gautam and I have worked together for over a decade, and I am delighted to have him on board as a co-founder. Under his leadership, we will have an increased focus on driving tech innovations and building new products that will enable true intelligence in the mar-tech ecosystem.”

Also Read: dentsu International’s Gautam Mehra has moved on

“His past experience of solving a problem local to each market and driving a global product-led solution is precisely what we intend to deliver at ProfitWheel. His appointment further strengthens our commitment towards enabling marketers to see ‘Profit as a service’ by helping them acquire highly profitable customers through our marketing tech stack.”

Commenting on his new role, Gautam Mehra, Co-Founder, ProfitWheel, said, “I am looking forward to being a part of the team and starting this new journey. I am driven by building products that solve large business challenges, and this feels like the right time to build something new, as ad tech reinvents itself. With ProfitWheel, we are focused on solving the biggest problems for D2C brands on effective customer acquisition, enhanced profitability, marketplace expansion and growth in the most privacy compliant manner.”

Both Mehra and Bhargava were part of the long line of senior-level exits from the agency holding network; an event that had got most of ad land asking: What is happening at the Dentsu India?