Former ASCI sec-gen Shweta Purandare launches consultancy service to aid clients with advertising regulation compliance

Called ‘Tap-a-Gain’, the consultancy also offers due diligence for celebrity endorsement and influencer advertising among other services.

Shweta Purandare, the former secretary-general of the Advertising Standards Council of India (ASCI) announced on Monday (June 7, 2021) the launch of ‘Tap-a-Gain’, a boutique consultancy service.

Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

The consultancy will also offer services such as due diligence for celebrity endorsement and influencer advertising, advertising and related regulatory compliance, digital and social media compliance, and corporate communication and social media strategy.

Before setting up the consultancy, Purandare headed Diageo India’s corporate brand and communications, and in a career that has spanned over 28 years, she has worked at places such as L'Oréal and Procter and Gamble (P&G)