FNP appoints Avi Kumar as CMO to drive strategic growth and market leadership

The company plans to benefit from his expertise in business growth, consumer insights, marketing technologies, and content marketing.

FNP (Ferns N Petals), India’s gifting brand, has announced the appointment of Avi Kumar as its chief marketing officer (CMO). In his new role, Avi Kumar will be responsible for expanding and strengthening FNP’s market presence and leadership within the gifting industry, both in India and internationally.

He will lead the company's marketing strategies, driving the next phase of growth and innovation by enhancing engagement and penetration in key consumer segments.

Avi will also contribute to expanding marketplaces and core categories such as flowers, gourmet, gifts, and personalised products while spearheading the introduction of new product lines. His focus will be on achieving ambitious revenue targets, increasing profitability, and optimising the marketing budget to ensure maximum return on investment.

Pawan Gadia, global CEO and director at FNP, said, “We are thrilled to have Avi onboard. He is a distinguished marketing leader known for his exceptional ability to transform data into actionable consumer insights and strategies that lead to success. Avi’s deep market understanding aligns perfectly with our mission to deliver exceptional customer experiences. We are confident his leadership will help us strengthen FNP’s position and expand our reach globally.”

Avi said, “I am thrilled to join FNP at such a pivotal moment in its journey. FNP's strong legacy of innovation and customer-centricity is truly inspiring, and I am excited to contribute to its ongoing success. Leveraging cutting-edge technology and data-driven insights, I look forward to working with the talented team to advance the brand's position and achieve new milestones. Our goal is to deliver exceptional value to our customers and drive sustainable growth, ensuring FNP remains a leader in occasion retail. With a strategic focus on e-commerce and digital transformation, we aim to set new standards in the industry.”

Avi brings experience in marketing and brand management, with expertise in marketing technologies, content creation, consumer insights, and brand development. He has held senior leadership positions at companies such as coto, IGP.com, Zee5, and Big FM, where he delivered accelerated business growth through innovative, data-driven strategies.

Avi’s expertise has been acknowledged with accolades, including being named the Top 30 CMO by IAMAI and the Top 40 CMO in 2019. Avi's prowess as a marketing professional was further recognised when he was named Marketing Professional of the Year by ACEF, South Asia. His campaigns have garnered awards at platforms such as the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF, and Golden Mikes.