The partnership combines elegance, efficacy, and innovation, appealing to the brand's target audience of young millennials.
Dot & Key Skincare, a Kolkata-based beauty startup, proudly announces its collaboration with Shanaya Kapoor, marking a milestone in both the brand's journey and Shanaya's burgeoning career. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key - a commitment to effective skincare rooted in potent actives.
As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand's fruit-forward approach.
The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand's target audience.
"I am super excited to become the face of Dot & Key Skincare. Dot & Key's products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key's fruit-infused products have made my routine hassle-free and effective. I can't wait to share my skincare experience with all."
Founded by husband-wife duo, Suyash Saraf & Anisha Saraf, Dot & Key launched in 2018, with a vision to provide the key solutions to the missing dots in the skincare routine.
Suyash Saraf, co-founder of Dot & Key, expressed his enthusiasm, stating, We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality, coupled with her true passion for skincare and fruit-based beauty, syncs with our brand ethos.
With Shanaya's endorsement, Dot & Key reinforces its position as a trailblazer in personal skincare, offering a comprehensive portfolio of skincare essentials like sunscreen, moisturizers, face washes, lip balms, and beyond.