dentsu X ropes in Consumer Insight Specialist Ritika Goswami as VP Strategy

Previously, she was with NielsenIQ as Associate Director.

dentsu X has recently appointed consumer insight professional and a branding expert as vice president strategy. She joins from NielseIQ, where she worked as associate director for around 4 years. Goswami posted about this update on her LinkedIn profile.

Goswami has more than 16 years of work experience and also had worked with Kantar as Group Account Director. A consumer insight professional and a branding expert based in Delhi , she specialises in solving branding issues through consumer psychology and unravelling motivation.