DDB Mudra appoints Priya Shivakumar as creative head-South

DDB Mudra appoints Priya Shivakumar, as its new creative head for the South region. Priya will collaborate closely with Rahul Mathew, chief creative officer, DDB Mudra Group and share leadership with Menaka Menon, president – growth and strategy, DDB Mudra.

Priya joins DDB Mudra from Wunderman Thompson, where she advanced from ECD of Chennai to chief creative officer (South), bringing extensive experience to her new role.

Speaking on her new role, "I'm thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands," Priya said. “These are exciting times where you can take storytelling to new and unexpected places…through technology, craft or experience…”, She added: "I'm looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories."

Meanwhile, Rahul Mathew commented, “We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five south markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in us achieving this vision for the South office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner us in our journey.”