Cheil India appoints Sudhir Das as senior executive creative director

Previously, he served as the group executive creative director at Dentsu Creative.

Cheil India, an advertising agency today announced the appointment of Sudhir Das as senior executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

In his current role, Sudhir will be reporting to Vikash Chemjong, CCO, Cheil India and will be based out of agency’s Gurgaon office.

Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director, Dentsu Creative.

Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber.

Vikash Chemjong, CCO, Cheil India said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people

Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”

Sanjeev Jasani, Group COO, Cheil SWA, added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns."