ASUS India appoints Tribhuwan Joshi as head of corporate communications

Prior to this, he has looked after communications strategy for Fujifilm India, HTC India, Panasonic India, and Anchor by Panasonic.

Taiwanese tech giant - ASUS announced the appointment of Tribhuwan Joshi as head– corporate communications, PR and CSR, consumer and ROG PC business, ASUS India.

Joshi will oversee communications and brand reputation practice for ASUS' consumer, lifestyle, and gaming device segments in the Indian market.

Commenting on the appointment, Paramjeet Singh Mehta, marketing head consumer PC & Gaming, systems group at Asus India, said “As we continue to invest in talent, we are focused on identifying and providing opportunities to people where they can have the greatest impact on our business. Tribhuwan is a welcome addition to our team. His rich experience and in-depth understanding will help us in elevating the amazing work that we have been doing across the country.”

In the new role, Tribhuwan will be driving integrated communications strategy, reputation management, brand communications CSR initiatives, influencer & KOL Management for corporate & consumer campaigns, and drive market-specific campaigns for ASUS India.

He has over 15 years of cross-functional experience across corporate and agencies.

He has looked after communications strategy for some renowned organizations including Fujifilm India, HTC India, Panasonic India, Anchor by Panasonic, MSL Group India, and Team Orange PR.

On the announcement, Tribhuwan Joshi, head – corporate communications, PR and CSR, consumer and ROG PC Business,ASUS India said, “It has been an absolute delight to have been associated with a robust brand like ASUS, which has been one of the leaders in the technology space. I am thrilled and ecstatic to embark upon this new journey and responsibility. I keenly look forward to working with the leadership team in strengthening the brand and its communications approach, while being devoted to exploring the best for the company’s growth.”