Amway India appoints Ajay Khanna as Head of Marketing Operations India

Amway India, the leading direct selling FMCG companies, has recently announced the appointment of Ajay Khanna as the Chief Marketing Officer for India. Ajay Khanna is a marketing veteran with over 24 years of experience in the FMCG and Telecom industry and has taken over the reins from Sundip Shah, former CMO, who is moving on to embark upon an entrepreneurial journey after spending nearly three decades in the corporate world. Khanna will continue to be based in Amway India’s headquarters in Gurugram and will report to Anshu Budhraja, CEO, Amway India.

Announcing the appointment, Anshu Budhraja, CEO, Amway India, said, “We are delighted to name Ajay Khanna as the new head of the marketing function. Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry, has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories. I am confident that his vision and experience will help propel Amway to even greater heights in India. I would also like to thank Sundip Shah for his commitment and leadership over the last six years and wish him good luck in his entrepreneurial journey.”

Commenting on his appointment, Ajay Khanna, chief marketing officer, Amway India, said, “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally and I am excited to take on the reins of marketing in this crucial phase. The evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth. I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights.”

An Amway veteran, Ajay joined the organisation in 1998 and donned many hats in various capacities. His successful trajectory with the company includes leading growth of the Homecare/Personal care, Agriculture and Insurance categories before taking on the Category Head role for the biggest business category - Nutrition and Wellness in 2014. Armed with a deep understanding of India’s direct selling industry as well as the dynamic consumer landscape, Khanna has been instrumental in driving growth for Amway’s nutrition brand– Nutrilite, and consumer durables in addition to driving effective collaborations with the company’s direct sellers and cross-functional teams. Under his able leadership, Amway team has engineered many successes such as the Nutrilite campaign with a brand ambassador, the best in class Amway Queen (cookware) launch, successful foray into Herbals through the Nutrilite Traditional Herbs range as well as into the Consumer Durables segment.

Ajay completed his Bachelor’s degree in commerce from Sri Ram College of Commerce and Master’s in Business Administration from Birla Institute of Management Technology before starting his career in marketing with a leading telecom organization where he worked for three years prior to joining Amway India.