Vikas Mehta to join Ogilvy Africa as CEO

Vikas Mehta moves on to join Ogilvy Africa as CEO. Earlier this month, afaqs! reported that the former CEO of Mullen Lintas, has decided to move on from the MullenLowe Lintas Group After nearly 15 years with the network. A press release issued at the time mentioned that he departed to pursue a new opportunity in another part of the world.

In 2013, Vikas returned to India as Group CMO for MullenLowe Lintas Group (then known as Lowe Lintas and Partners), as the first ever agency CMO in Indian advertising. Since then, he’s worked at various positions in the organisation including head of digital, president group marketing services. He was also responsible for founding the group’s omni-channel creative agency, PointNine Lintas in 2017. Built as a beta (version 0.9) of a new operating model for an integrated agency, PointNine Lintas was incubated and successfully merged with the group’s flagship agency, Lowe Lintas. He took on the role of CEO at Mullen Lintas in January this year from Virat Tandon.

The press release carried a comment from Mehta on his journey with Mullen Lintas. He said "I have nothing but gratitude for MullenLowe Group, and a special place in my heart for Lintas India. The network has consistently given me opportunities to grow, build, innovate along with the freedom to fail; making it an exciting journey every step of the way.”

Over a telephonic conversation, Mehta mentioned that the role was based in Nairobi and that he was excited to work in a different part of the world and learn about consumer insights in a new market. In his new role, he will be responsible for overseeing creative and strategic activities across 28 countries in the African content.