VIU appoints Bimal Unnikrishnan as India content head

He will report to Vishal Maheshwari, country head for Viu India.

In a recent development, Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as vice president content for India to focus on the service’s original content portfolio. He will report to Vishal Maheshwari, country head for Viu India.

Unnikrishnan will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018. He joins Viu with more than two decades of rich and diverse experience in direction and programming division and has proven to be a leader with his exceptional entertainment segment knowledge. In his long and successful career, he has held leadership roles with various media companies including Sony Entertainment Television and Reliance Big Magic.

Speaking about the new appointment, Vishal Maheshwari, country head, Viu says, “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as preferred destination for Indian Original content. Stay tuned for exciting Originals from Viu.”

Speaking about his new role, Bimal Unnikrishnan shares, “It gives me immense pleasure to be part of Asian regional OTT leader Viu.

Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team which has been recognized for delivering unique, differentiated, youth-centric content offerings and create captivating Indian shows for audience around the world.”