Jyotsna Parikh joins Triton Communications as creative head, Mumbai

Previously, Parikh was working with Ogilvy Mumbai as creative head.

In a recent announcement, Triton Communications has appointed Jyotsna Parikh as creative head - Mumbai. Previously, Parikh was working with Ogilvy Mumbai as creative head. She worked with the agency for close to 18 years.

Speaking on the appointment, Ullas Chopra, NCD, Triton Communication, says in a press release, Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board. She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them.

Ali Merchant, managing director, Triton Communications, says in a press release, We are really happy that Jyotsna has joined us. With her experience we are looking forward to some really great creative work that will make our clients brands even more famous.

Commenting on her new role, Parikh, says in a press release, Triton has a great mix of truly Indian brands and is all set to start a new chapter of creativity. Its a fantastic opportunity to be at its helm and take it to the next level.

In a career spanning over 17 years, Parikh has spent all of it at Ogilvy, Mumbai, and has been responsible for some memorable campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others. Her work on ‘Gurdeep Singh and Daughters for Star Plus and ‘Hathipaon mukt Bharat for the Ministry of Health and Family Welfare has won several accolades.