Prior to joining TRIL, Sarthak was CMO, Panasonic India.
Sarthak Seth joins Tata Realty & Infrastructure Limited (TRIL) as Vice President and Chief Marketing Officer. He would be responsible for the overall brand positioning of TRIL, formulating corporate branding and marketing strategy, and driving sustainable profit growth for the company.
He will be spearheading the verticals of Brand, Marketing, Digital and Social media, Public and Corporate communications, Consumer Insights and Product Research & Development for TRIL and associated brands, including Tata Housing, Tata Value Homes and Tata Realty whereby focusing on residential, commercial and retail business of the company.
Prior to joining TRIL, Sarthak in his last role held the position of Chief Marketing Officer (CMO) at Panasonic India. He led the Brand, Communications and Digital operations of Panasonic across India & South Asia. He also led the Sanyo Business vertical as Business Chief.
With more than 16 years of experience, Sarthak specializes in brand strategy, creation & developing markets, consumer insights, product management and visibility strategies. He has been instrumental in conceiving, designing and implementing product and marketing initiatives for global brands viz. Panasonic, LG Electronics, Indian Hotels Co Ltd. in India and South Asian markets in his past assignments.
Sarthak is an alumni of UCLA Anderson School of Management and NUS Business School and holds an MBA degree in Marketing & Finance.