Former Enfield hand Rudratej Singh joins BMW India as president and CEO

Rudratej Singh, former president at Royal Enfield, will take up this new role at BMW India on August 1, 2019.

In a recent tweet, former president of Royal Enfield, Chennai-based two-wheeler marketer, announced his appointment at automobile company BMW Group, effective August 1, 2019. He will join BMW as president and CEO, India ops. He quit from Royal Enfield in January this year.

Singh is a graduate from Delhi University and holds an MBA degree in marketing and finance from Institute of Management Technology, Ghaziabad. Prior to joining Royal Enfield in 2015, Rudratej Singh was based in Singapore and worked at Unilever as vice president of South Asia. Singh has over 25 years of experience across diverse product groups.

Here’s to new beginnings. From Mass, to Masstige and now to Prestige - #india #bmw #minicooper #motorrad #bmwmotorcycles #sheerdrivingpleasure #makelifearide
Thank you for all your kind wishes and messages. @ BMW… https://t.co/szTwVFoxLI

— Rudratej Singh (@Rudratej) June 19, 2019

When we make the incredible into a reality- it’s time to find the next challenge - au revoir @royalenfield for the most incredible 4+ years - a ride ill never forget! #ridepure #ridemore #ride #puremotorcycling @… https://t.co/msaASsax5d

— Rudratej Singh (@Rudratej) June 12, 2019

Reportedly, in his new role, he will be in charge of BMW, Mini and BMW Motorrad brands in India.

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Singh will be taking over the role from Hans-Christian Bartels, acting president & CFO, BMW India. Bartels took over the India mandate when Vikram Pawah moved on from his role as president, BMW Group India, last year; Pawah was subsequently appointed as CEO for BMW Group Australia and New Zealand.