Former ALTBalaji head Manav Sethi joins Eros International

As Group CMO, he will look after marketing efforts of both films and digital initiatives.

Manav Sethi, former CMO of Balaji Telefilms’ digital video on demand platform ALTBalaji, has joined Eros International as the Group CMO. He will be based out of the entertainment giant’s Mumbai office and report to executive chairman and group CEO, Kishore Lulla.

Manav SethiConfirming the news to afaqs!, Sethi says, “For now I am looking for bigger challenges and will be signing up with a new assignment very soon.”

“For Eros Digital’s marketing efforts he will report to Rishika Lulla, CEO, Eros Digital,” informs a source in the organisation.

Sethi played a pivotal role in establishing ALTBalaji as a premium digital video on demand brand and promoting its flagship shows like ‘The Test Case’, ‘Bose: Dead/Alive among many others. He joined ALTBalaji in January 2017 and continued till September 2018. Before joining ALTBalaji, he worked for close to four years with ecommerce platform Askme as its group CMO for India and Malaysia.

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Sethi is an LLB from Delhi University and has also done an MBA on Marketing from Savitribai Phule Pune University. He joins Eros International with over 18 years of work experience.