IPSOS Innovation's Vidya Sen gets APAC role

Sen’s role will now extend to regionally deploying training and ensuring compliance with the Innovation certification program.

Ipsos India has announced APAC role for Ipsos Innovation. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation.

Vidya Sen

Vidya will support the roll out and adoption of the New Innovation initiatives across the region and will also work closely with Alison Harvey, Senior Director, Global Service Line, Innovation, to ensure full global alignment with all initiatives

“In the pipeline are new improved tools for Ipsos Innovation,” Sen added.

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Ipsos India is one of the largest and fastest growing markets in the region and is defining key benchmarks for specializations.

Ipsos Innovation partners with clients in the end to end requirements on Innovation, ranging from opportunity identification, evaluation, optimization, and launch of their Innovation initiatives with proprietary products for idea screening, concept testing, product testing, full mix testing, pack testing, line optimization, pricing and sales forecasting.