In a recent development, Shilpa Dureja Puri has been roped in as general manager - digital at Samsung India. Prior to this, Puri was working with Microsoft as director marketing-digital and experiential.
Puri started off as a feature writer at Goodword Communications and has worked with Times Internet and HT Media in the past. A modern marketing enthusiast and a digital transformational leader, Shilpa has around 19 yrs of digital marketing and strategy experience spanning multiple industries and has worked across both client and agency-side businesses.