Reliance Entertainment ropes in Rajiv Bakshi as CEO - Big Synergy

Bakshi will help in enhancing multi-platform reach, driving strategic partnerships and developing the original content portfolio.

Anil D. Ambani owned Reliance Entertainment’s Big Synergy Media has appointed Rajiv Bakshi as its chief executive officer (CEO). Previously, Bakshi was the chief marketing officer (CMO) at Intex Technologies where he led the brand strategy across four business verticals – smartphones, electronics, durables and accessories.

Rajiv Bakshi

At Big Synergy, Bakshi will help in enhancing multi-platform reach, driving strategic partnerships and developing the original content portfolio.

Speaking on his new role, Bakshi says, “I am excited to join Big Synergy at this stage of the company's evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media.”

Prior to Intex, Bakshi was VP and head products and marketing, India and South Asia at Discovery Networks Asia-Pacific where he steered strategic development and localisation initiatives for a multi-channel portfolio for Discovery Channel.

An alumnus of Harvard Business School, Bakshi comes with over two decades of experience and a track record across TV, internet, media, telecom and consumer durable industries.

Commenting on Bakshi's appointment, Shibasish Sarkar, Group COO, Reliance Entertainment, says, “We are happy to have Rajiv (Bakshi) on board. He comes with a wealth of experience and domain expertise. With his knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.”